Business Growth Partner
Find out how we can help your business. Learn more
Before beginning the conversation, complete the information below.
This information will be included with the appointment record and used in internal notifications.
Before beginning the conversation, document the basic business information below.
“Good morning!”
“I was hoping you could point me in the right direction.”
(Pause.)
“Who would be the best person to speak with about the long-term growth and strategy of the business?”
If the gatekeeper asks:
“What’s this regarding?”
Continue with:
“We’re coordinating a limited number of Business Growth Consultations with local business owners here in [city].”
“I just need to confirm a few details with the owner before one of our consultants finalizes their schedule.”
“Hi! Am I speaking with the owner?”
(If yes)
“Perfect.”
“My name is {First Name} with Nerd On Call Services.”
“I won’t take up too much of your time, so I’ll be brief.”
“One of our Consultants is going to be in your area this week.”
“Before they finalize their schedule, I just wanted to learn a little more about your business so they can come prepared and make the conversation as valuable as possible.”
“When you think about the next twelve months…”
“…what would success look like for your business?”
If needed, continue with:
“For some business owners that’s opening another location.”
“For others it’s increasing revenue.”
“Hiring more employees.”
“Working fewer hours.”
“Or creating a better customer experience.”
“What comes to mind for you?”
“Thanks for sharing that.”
“Can I ask you one more question?”
“What’s been the biggest challenge when it comes to growing the business?”
Allow the owner to answer.
“How has that affected the business?”
“If that challenge disappeared tomorrow…”
“…what would that allow your business to do?”
“One thing we’ve noticed working with businesses across different industries…”
“…is that most owners believe they have a marketing problem.”
“Sometimes they do.”
“But more often…”
“…they actually have a customer journey problem.”
“Customers are discovering the business…”
“…but somewhere between discovering you…”
“…contacting you…”
“…becoming a customer…”
“…coming back…”
“…or referring someone else…”
“…there’s friction.”
“Most owners don’t realize where that friction exists because they’re busy running the business every day.”
“That’s exactly what our Business Growth Consultants focus on during each consultation.”
“Based on everything you’ve shared today…”
“…I genuinely think this would be a valuable conversation because we’ve helped a lot of clients facing similar hurdles.”
“Let me see what your Business Growth Consultant has available.”
Offer two available appointment times.
“Which works better for you?”
“Just so you know exactly what to expect…”
“[Business Growth Consultant Name] will spend about an hour learning about your business, walking through your customer journey, and discussing opportunities based on everything you’ve shared with me today.”
“This is a conversation—not a presentation.”
“Feel free to invite anyone else involved in making growth decisions if you’d like them to be part of the discussion.”
“Between now and your consultation…”
“Take about ten minutes to think about this question.”
“If your business looked exactly the way you wanted it to one year from today…”
“…what would be different?”
“The more your consultant understands your vision…”
“…the more personalized the conversation will be.”
