Objection Breakdown Lab

Name
No – Show Date and Time

Watch (2x speed with captions): https://www.youtube.com/watch?v=8Ng90cke4e8

What to do:

  • Identify 3 objections
  • Break each into:
    • What they say
    • What they mean
    • What they fear

Then respond with:

  • 1 label
  • 1 calibrated question

Example:

  • Say: “Too expensive”
  • Mean: Not enough value
  • Fear: Wasting money

Response: “It sounds like you want to be sure this is worth it. What would you need to see to feel confident moving forward?”

Goal: Understand objections instead of reacting

Include: What they say, What they mean and What they fear

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