NOCS Customer Journey Grader

You put a lot of care into your business—and you want your customers to feel it, too.

Let’s take a look through their eyes. From finding you for the first time to coming back and telling a friend, every step shapes the next. When those steps connect, it’s easier for people to feel confident choosing you—and keep choosing you.

These 15 simple questions will help you see what’s working and where your customers might need a little more guidance.

Find You

1. Does your business regularly get discovered by people who fit your ideal customer?
2. Do your main online profiles clearly explain what you offer?
3. Do you track how new customers find you?

Trust You

4. Can potential customers easily find recent reviews or testimonials?
5. Do you show examples or results that demonstrate what you can deliver?
6. Do you answer the questions customers usually ask before buying?

Choose You

7. Is the next step—buy, book, or contact you—clear?
8. Can customers complete that step easily on their phones?
9. Do you consistently follow up with interested people who haven’t bought?

Stay with You

10. Do customers know what happens after they pay?
11. Do you check whether customers are satisfied?
12. Do you stay in touch with useful support, reminders, or relevant offers?

Recommend You

13. Do you consistently ask satisfied customers for reviews?
14. Do you encourage satisfied customers to recommend you?
15. Do you make it easy for them to share your business with someone else?
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